If we seek the explanation of this strange power attributed to words and names, often apart from their signification, we shall find it in their extreme activity as agents of mental suggestion. They are intense psychic stimulants, stirring the soul to its depths. The Word is by odds the most effective of all agencies to bring about altered and abnormal mental conditions either in the individual or in the mass. Through it, judiciously applied, the profoundest hypnotic trance, or the wildest, maniacal nervous seizures can be produced at will.[119]
The repetition of a word greatly heightens its suggestive influence and promotes the exclusion from the mind of all other concepts and associations than its own. In many languages, a word repeated is equivalent to the superlative degree, and in every tongue the repetition has a similar effect, as in the phrase: “Holy, holy, holy, Lord God of Sabaoth.”
No words in this relation are more efficient than names. Consider what our own lives would be if we had to change our names every year, how it would seem to obliterate our personality, how it would dissipate all dreams of posthumous glory and renown. Our consciousness of Self would suffer diminution, and the keenest interest of our lives would be lost. Our name is really and truly a part of ourselves, and he who would rob us of it would leave us poor indeed. Why is every point of view carved with the names of obscure tourists, why does it give us pleasure to note our names among the hundreds at some grand function, but that we think it more desirable to live “as naked nominations, without desert or noble deeds,” as Sir Thomas Browne said, than to pass away and leave not that little which the Roman poet considered the least,—_nominis umbra_, “the shadow of a name.”
For the practical purposes of life the name confers or creates the personality. This fact exerted a profound influence in the earliest development of religion. The vague sense of spiritual power first became centred in the idea of an individual, of a personal god, when it received a name.
The primitive words of barbaric tongues used to signifying the divine have not the connotation of individuality. _Wakan_, _mahopa_, _manito_, _teotl_, _huaca_, _ku_, are such words from American languages, not one of which conveys the concept of personality. That concept was first gained when some single expression of spiritual power was differentiated and named.[120]