Well, to make a long story short--Joe had the right “dope” and just as he predicted there was a famine fell upon the land, but due to Joseph's foresight, which was unhampered by politicians, there was plenty of food for all and Joe became a great man. Joseph's brothers who had mistreated him when he wore knee pants, came down to see him and brought Dad along and they were quite surprised to find him the Big Noise in Egypt, but they were hungry.
Now, Joe had been raised right--was a decent sort of chap and all that, so he welcomed them and persuaded 'em to go back and bring the rest of the “gang.” They did so and the first thing they knew Egypt looked like Coney Island on Sunday afternoon--just full of Jews, and the people treated them fine because they were Joseph's relatives.
Then, if you'll skip on to the first few verses in Exodus, you'll find a sentence that speaks volumes. It says “And there arose a new king in the land who knew not Joseph.” Now, get that Red--“There arose a new king in the land who knew not Joseph.” What can be plainer than that? Did you ever hear a better advertising argument? You see, Joseph got to thinking just like you talk--he thought he didn't need ADVERTISING.
The rest of the story goes on to tell how the Jews fell in popular favor--they failed to keep their name, their merits and their accomplishments before the people and a new king arose who knew not Joseph.
Now I only tell you this story in passing and tell it in the language I do because it's the only language you seem to understand. There are lots of other good stories in the Bible--dig 'em out Red--they're good for you.
Boy, listen! Advertising doesn't mean just so much printer's ink in the newspapers, or magazines. That's the most familiar form and it's necessary and produces big, but there are other kinds. You know the majority of your trade never knew the founders of your company personally. When they think of your company they think of you. You're the point of contact. What kind of an advertisement are you for the firm? Did you ever think of the responsibility you are carrying as a manager of your company? Do you know that every move, every letter you write, every position you take means that you are portraying your company to someone?