Just when, how long, and how often, children, adolescents, and even parents listen to the radio is something that has never been accurately determined in New Zealand. It is well known that young children listen after 7 p.m. and that adolescents listen until a very late hour, particularly on holidays, and for this last-named fact no allowance is made when the programmes are being arranged. Adolescents listening to the latest songs stimulate the demand for popular sheet music. It is the words of those "hits" that form the chief target for criticism expressed to this Committee. Popular songs are transitory in nature, and it is the tune, rather than the words, that makes an impression.
Crime serials for the young, and the not so young, are another target for criticism, but provided that the Service is adamant in its rule that "crime must never pay" loss of sleep is, possibly, the most serious consequence of over-indulgence by child listeners.
Some people claim that they can detect a definite pattern of suggestive songs and unsuitable thrillers in the programmes. In times like the present the Service should critically re-examine its programmes in order to remove any wrongful impression that might be created, either by a too frequent repetition of items where sex and crime are prominent, or by the possibility of a meaning being taken out of them which was not intended.
The Broadcasting Service should similarly review its ideas about children's listening hours and rearrange its classified times accordingly.
When crime serials are broadcast it should be made obvious that crime does not pay.
A married woman might well be included on the auditioning panel.
Even if the Service does all these things, the major responsibility will still rest upon the parents, who should select their children's programmes and see that their listening hours are reasonably restricted.
An examination of advertisements in New Zealand newspapers during recent years clearly shows how far the bounds of propriety have been extended. What was a generation ago considered improper is now generally accepted as a subject for display. Advertisements, more and more based on sex attraction, horror, and crime, occupy a large and increasing proportion of all advertising. Because this trend is obviously objectionable to a section of the community, such advertising must partially fail in its object of attracting. In addition, this advertising may be harmful to those juveniles and adolescents with whom this Committee is primarily concerned. Advertisers should, in their own interests, raise their standards--perhaps by establishing a voluntary Advisory Council similar to that in the United Kingdom.