Yasmin binti Ahmad (7 January 1958 – 25 July 2009) was a Malaysian film director, writer and scriptwriter. She was the executive creative director at Leo Burnett Kuala Lumpur. Her television commercials and films are well known in Malaysia for being humorous and touching. Her work crossed cross-cultural barriers, particularly her ads for Petronas, the national oil and gas company. Her works have won multiple awards both within Malaysia and internationally. In Malaysia, her films were highly controversial due to their depiction of events and relationships, which have been considered 'forbidden' by social conservatives, especially hard-line interpretations of Islam. She was a central figure of the "first" New Wave of Malaysian cinema.
Early life
Yasmin was born in Kampung Bukit Treh in Muar, Johor, on 7 January 1958. A graduate in arts majoring in politics and psychology from Newcastle University in England, she worked as a trainee banker in 1982 for two weeks and then worked for IBM as a marketing representative. Meanwhile, she moonlighted as a blues singer and pianist by night. Yasmin began her career in advertising as a copywriter at Ogilvy & Mather and in 1993 she moved to Leo Burnett as joint creative director with Ali Mohammed, eventually rising to executive creative director at the firm's Kuala Lumpur branch.
Career
Her first feature-length film was Rabun in 2003. Mukhsin won an international children's best feature film award and a special mention under the children's film category. Most of her commercials and films have been screened at the Berlin, San Francisco, Singapore international film festivals and the Cannes Lions International Advertising Festival (not to be confused with the other Cannes Film Festival). Her films were featured in a special retrospective at the 19th Tokyo International Film Festival in October 2006. An April 2007 retrospective of her feature films was sponsored by the Center for Southeast Asian Studies, University of Hawaii, and the Honolulu Academy of Arts. In Singapore, Yasmin is best known for the pro-family commercials she created for the Ministry of Community Development, Youth and Sports. Yasmin was inducted into the Malaysian Advertising Hall of Fame by the Association of Accredited Advertising Agents Malaysia in November 2008. Yasmin was working on her first feature film to be filmed in Singapore, titled "Go, Thaddeus!" when she died. This was to be an inspirational film for the 2010 Youth Olympic Games, based on the book, "Running the full distance: Thaddeus Cheong" by Belinda Wee. The book was about a 17-year-old National triathlete from Singapore who died after completing the 2007 Southeast Asian Games time trial.
Death
On Thursday, 23 July 2009, Yasmin suffered a stroke. According to news reports, she remained motionless, seated, she was resting her head on the table, with her hands cupping her face, while attending a meeting with local artist Siti Nurhaliza and her husband Khalid Mohamad Jiwa, and Media Prima representatives for an undisclosed project at Sri Pentas, TV3. Before the meeting, she spent some time with Media Prima's group creative director, Peter Chin and was reported to be in a jovial and relaxed mood.
She was rushed to the Damansara Specialist Hospital where she underwent a neurosurgery procedure to reduce the swelling in her brain. The operation was a success and her condition was critical but stable. Bernama quoted her brother-in-law, Zakaria Zahari, as saying that Yasmin had suffered a stroke and haemorrhaging in the brain.
On Saturday, 25 July 2009, more than 48 hours after the surgery, Yasmin Ahmad succumbed to her injury and was pronounced dead at 11:25 pm. On Sunday, 26 July 2009, Yasmin was laid to rest at the USJ 22 Muslim Cemetery in Subang Jaya, Selangor. Her husband, Abdullah Tan Yew Leong, their immediate families, hundreds of fans, friends, and industry colleagues and personalities gathered to bid her farewell.