"Marvellous!" exclaimed the editor. "But what of the War itself?"

"Ah, yes, I was coming to that," the young man went on. "I have a strong conviction--I may be wrong, but I think not--that war-pictures are popular, and I have noticed that one soldier astonishingly resembles another. This is a priceless discovery, as I will show. I would therefore get all the groups of soldiers that I could take in open country wherever it was most convenient to my operator, and I would label them according to recent events. For example, I would call one group--and understand that they would all have non-committal backgrounds--'A wayside chat near Salonica'; another, 'A Tommy narrating the story of his escape from a Jack Johnson'; a third, 'A hurried lunch somewhere in France'; a fourth, 'How the new group of Lord DERBY'S men will look after a few weeks'; a fifth, 'Our brave lads leaving Flanders on short leave'; and so on."

Punch, or the London Charivari, Vol. 150, January 12, 1916 — Part 12

"But you are a genius!" exclaimed the editor, surprised into enthusiasm.

Punch, or the London Charivari, Vol. 150, January 12, 1916 — Part 12

"As for the rest of the pictures," said the applicant, "I have perhaps peculiar views, but I hold that they ought to be photographs of Members of Parliament walking to or from the House of Commons, a profoundly interesting phase of modern life too little touched upon; photographs of the _fiancées_ of soldiers, of whom it does not matter if no one had ever heard before, engagements being of the highest importance, especially at a time when marriage is a state duty. So much for the staple of the picture-page, which I trust you do not consider too daring."

Punch, or the London Charivari, Vol. 150, January 12, 1916 — Part 12

"Daring, perhaps," said the editor, "but not excessively so, and one must be both nowadays. One must innovate."

"And then," pursued the youth, "for padding--though padding of course only to the experts, not to the great hungry asinine public--anything can be rendered serviceable provided that the words beneath are adroit enough. Thus, a view of Westminster Abbey would be 'The architectural jewel of England which the Zeppelins have in vain tried to bomb'; a view of Victoria Station, 'The terminus at which every day and night, thousands of homing Tommies are welcomed'; any picture of a dog or cat or canary or parrot would bear a legend to the effect that all our brave lads love pets and are never so happy as when accompanied by a favourite animal; while any maritime scene would be certainly related to a recent submarine outrage, the Almighty in His infinite wisdom and prevision having made all expanses of ocean look alike."