The incidence of policy determines the relation between leader and following. If those whom he needs in his plan are remote from the place where the action takes place, if the results are hidden or postponed, if the individual obligations are indirect or not yet due, above all if assent is an exercise of some pleasurable emotion, the leader is likely to have a free hand. Those programs are immediately most popular, like prohibition among teetotalers, which do not at once impinge upon the private habits of the followers. That is one great reason why governments have such a free hand in foreign affairs. Most of the frictions between two states involve a series of obscure and long-winded contentions, occasionally on the frontier, but far more often in regions about which school geographies have supplied no precise ideas. In Czechoslovakia America is regarded as the Liberator; in American newspaper paragraphs and musical comedy, in American conversation by and large, it has never been finally settled whether the country we liberated is Czechoslavia or Jugoslovakia.

In foreign affairs the incidence of policy is for a very long time confined to an unseen environment. Nothing that happens out there is felt to be wholly real. And so, because in the ante-bellum period, nobody has to fight and nobody has to pay, governments go along according to their lights without much reference to their people. In local affairs the cost of a policy is more easily visible. And therefore, all but the most exceptional leaders prefer policies in which the costs are as far as possible indirect.

Public Opinion — Part 130

They do not like direct taxation. They do not like to pay as they go. They like long term debts. They like to have the voters believe that the foreigner will pay. They have always been compelled to calculate prosperity in terms of the producer rather than in terms of the consumer, because the incidence on the consumer is distributed over so many trivial items. Labor leaders have always preferred an increase of money wages to a decrease in prices. There has always been more popular interest in the profits of millionaires, which are visible but comparatively unimportant, than in the wastes of the industrial system, which are huge but elusive. A legislature dealing with a shortage of houses, such as exists when this is written, illustrates this rule, first by doing nothing to increase the number of houses, second by smiting the greedy landlord on the hip, third by investigating the profiteering builders and working men. For a constructive policy deals with remote and uninteresting factors, while a greedy landlord, or a profiteering plumber is visible and immediate.

Public Opinion — Part 130