=Considering the Artificial Character of the Marriage Union=, and at the same time the psychological importance of its durability as far as the mental health of the off-spring is concerned, one of the most pressing duties of the community (and one which it never performs), should be to devise all the possible ways and means whereby the sex cravings of both mates could be helped to retain their freshness and strength as long as possible.
=Attractiveness an Asset.= The first thought which should be forced into the minds of modern men and women is that attractiveness is a positive asset not only to woman but to man. In classic Greece, a man could not be merely good, he had to be beautiful too. By "good" the Greek meant "fit" but in the compound word which implied both qualities, _kalos_, beauty came first.
Cravings being awakened and kept alive by certain fetishes, the individual should be trained to recognize his and his mate's fetishism and to make all possible efforts to retain, if necessary by artificial means, the fetishes which lead to the awakening of erotism between him and his mate.
=The Average Man or Woman of Forty is a Sorry Sight.= Yet a little intelligence would compel them to retain or regain the physical idiosyncrasies they exhibited at the time of their marriage.
Too many women consider it sinful to devote much time to their physical appearance and the care of their body. In a man, any attempt to make himself attractive is considered in stupid middle-class circles as a stigma of effeminacy.
The "pretty" man has always been despised by men and women, and endocrinology has confirmed their judgment by revealing to us that he is a glandular weakling. Between the pretty man and the attractive man, however, there is a far cry.
While the American movies, generally speaking, are catering to the weak-minded and the unimaginative, they have, in their search for a bait where-with to catch audiences, rendered mankind a signal service by starring the kind of man which would have passed muster in ancient Greece, beautiful and fit.
=Athletic, if not Acrobatic, Movie Idols= present to the female part of the audience a complex of physical qualities which women will gradually demand from their mates. It is regrettable that women should not attend prize fights in large numbers, for the sight of the godlike participants in those affrays would force them to institute enlightening comparisons between professional fighters and the average male.