The 2010 MTV Video Music Brazil, known as VMB 2010 in Brazil, was held on September 16, 2010, hosted by Marcelo Adnet and took place at the Credicard Hall, São Paulo. It awarded the best in Brazilian music, popular culture and internet culture in the year of 2010. The most notable moments in the show were the 5 awards received by pop band Restart, including for Best New Act and Act of the Year, this last sounded by boos from the audience. There was also a live performance by American alternative rock band OK Go, the appearance of electropop duo 3OH!3, Mexican singer Christian Chávez and Paraguayan model Larissa Riquelme, among many Brazilian personalities.
Nominations
Winners are in bold.
Act of the Year
Otto
Fresno
Restart
NX Zero
Sandy
Pitty
Mallu Magalhães
Capital Inicial
Skank
Arnaldo Antunes
Video of the Year
Skank — "Noites de um Verão Qualquer" Mombojó — "Pa Pa Pa" NX Zero — "Só Rezo" Mallu Magalhães — "Shine Yellow" Marcelo D2 (featuring Zuzuca Poderosa and DJ Nuts) — "Meu Tambor" Capital Inicial — "Depois da Meia-Noite" Vespas Mandarinas — "Sem Nome" Diogo Nogueira — "Tô Fazendo a Minha Parte" Restart — "Recomeçar" Cine — "A Usurpadora"
Hit of the Year
Restart — "Levo Comigo" NX Zero — "Só Rezo" Skank — "Noites de Um Verão Qualquer" Sandy — "Pés Cansados" Pitty — "Fracasso"
Best New Act
Restart
Hori
Hevo 84
Replace
Karina Buhr
Best International Act
Paramore
The Black Eyed Peas
Green Day
Justin Bieber
Tokio Hotel
Jay-Z
Kesha
Lady Gaga
Katy Perry
Beyoncé
MTV Bet
Flora Matos
The Name
Apanhador Só
Unidade Imaginária
Thiago Pethit
International Bet
Janelle Monáe
Darwin Deez
School of Seven Bells
Big K.R.I.T. Toro y Moi
Best Pop
Mallu Magalhães
Sandy
Fresno
Lulu Santos
Restart
Best Rock
Pitty
Capital Inicial
Glória
NX Zero
Strike
Best MPB
Otto
Diogo Nogueira
Céu
Cidadão Instigado
Lucas Santana
Best Rap
Kamau
Ogi
Rincon Sapiência
Lurdez da Luz
MV Bill
Best Electronic
Gui Boratto
Killer on the Dancefloor
Zemaria
Database
Boss in Drama
Best Live Act
Otto
Pitty
Arnaldo Antunes
Capital Inicial
NX Zero
Webstar
PC Siqueira - maspoxavida
Felipe Neto
Mystery Guitar Man
Katylene
@OCriador
Web Hit of the Year
Cala Boca Galvão ("Shut Up Galvão") - Save Galvão Birds Campaign
Justin Biba ("Little Gay Justin") - Justin Bieber's "Baby" parody by Galo Frito
Puta falta de sacanagem (fucking lack of immorality) Zeca Camargo yawning live in Fantástico (June 6, 2010) Dunga em Um Dia de Fúria ("Dunga's Day of Rage")
Video Game of the Year
God of War III
Super Mario Galaxy 2
Batman Arkham Asylum
Red Dead Redemption
Call of Duty: Modern Warfare 2
Performances
Restart (played live at the Victor Civita square) — "Recomeçar" Fresno — "Redenção"/"Deixa o Tempo"/"Revanche" Capital Inicial — "Depois da Meia-Noite" Hevo 84, Fake Number, Gloria and Replace (performed for the 20th anniversary of MTV Brasil) — "Zoio D Lula"/"Mulher de Fases" Otto — "Crua" OK Go — "This Too Shall Pass" Gaiola das Cabeçudas (featuring Valesca Popozuda) — "Funk Educativo"
Note: "Gaiola da Cabeçudas" is a humorous musical group formed by comedians and VJs of MTV Brasil, they are Marcelo Adnet, Rafael Queiroga, Paulinho Serra, Rodrigo Capella and Guilherme Santana, also a satire of the Brazilian funk carioca group Gaiola das Popozudas (Cage of Big-Asses), led by Valesca Popozuda, a real singer.