The Colgate Comedy Hour was an American comedy-musical variety series that aired live on the NBC network from 1950 to 1955. The show featured many notable comedians and entertainers of the era as guest stars. Many of the scripts of the series are archived at the UCLA Library in their Special Collections.
Synopsis
The program evolved from NBC's first TV variety showcase, Four Star Revue, sponsored by Motorola. The "running gag" sketches were dropped in favor of more performing acts. The weekly show was proposed to be hosted by four comedians in a four-week rotation to provide competition for Ed Sullivan's Toast of the Town on CBS. The first episode, starring Hans Conried, Rosemary DeCamp and Dick Foran, was written and produced by the then 22-year-old Peggy Webber, who appeared in over 100 episodes of Dragnet with Jack Webb.
The new format was heavily backed by its sponsor, Colgate-Palmolive, to the tune of $3 million in the first year, and the 8:00 p.m. ET, Sunday evening format show was a spectacular success, particularly for Eddie Cantor and the Martin & Lewis and Abbott & Costello duos. In his autobiography, Jerry Lewis wrote that the show premiered Sunday, September 17, 1950, with Martin & Lewis and was telecast from the Park Theatre off Columbus Circle in New York City. As theatres are known by different names over history, it is possible that this was the now-demolished International Theatre at 5 Columbus Circle, the broadcast location of another NBC show of the era, Your Show of Shows with Sid Caesar and Imogene Coca. In fact, Eddie Cantor hosted the first Colgate Comedy Hour on September 10, 1950.
During the 1950–51 season, AT&T put into regular service a coast-to-coast coaxial/microwave interconnection service which allowed live telecasts from across the nation. Three production units were quickly set up, one in New York City, one in Chicago, and one in Los Angeles. Martin & Lewis and Abbott & Costello anchored the West Coast, broadcasting from the El Capitan Theater in Hollywood (today known as Avalon Hollywood; other shows that originated here include The Hollywood Palace), while Eddie Cantor anchored from New York City. This gave NBC a substantial edge over Ed Sullivan, since top-grade talent from motion pictures could also do network TV on the West Coast Colgate Comedy Hour, while Sullivan had to work with whoever happened to be in New York City at the time that a particular episode aired.
During the 1952–53 season, Cantor suffered a heart attack immediately after a Colgate Comedy Hour broadcast in September. Although he quickly recovered and returned in January 1953, he was reluctant to move on with the show. By the fourth season, the sponsor was providing $6,000,000, but the performers were finding difficulty in offering fresh material. Ratings hence began to decline. Cantor had become too ill to continue in the hosting role, and the travel was too stressful and painful for him. His final Colgate appearance was in May 1954. Vic Schoen was hired as the musical director in 1954.
In 1954, Tony Martinez, later cast as the farmhand on The Real McCoys, made his television debut on The Colgate Comedy Hour.
In June 1955, the show changed its name to the Colgate Variety Hour to reflect a move away from pure comedy. A number of the earlier hosts had left by the end of the 1953–54 season (with the exception of Martin & Lewis) as the show shifted toward mini-musicals, starring hosts including Ethel Merman and Frank Sinatra, who paired together in truncated version of Cole Porter's "Anything Goes". The show was also performing on the road, unlike other seasons where the shows were transmitted from New York City or Los Angeles at 8 p.m. Gordon MacRae often served as host during this period. On December 11, 1955, Sam Levene guest starred in a Salute to George Abbott. Recurring guest stars included Pat Sheehan, Joy Langstaff, Doris Gildart, and Connie Russell.