The LHC has not discovered any New Physics beyond the anticipated $h(125)$ boson, and new ideas abound for out-of-the-box searches, or Effective Field Theories with multi-TeV cutoff. But, have we exhausted dimension-4 operators involving sub-TeV particles that are { \it not} exotic (non-XLP)? We advocate the existence of an extra Higgs doublet that carry extra Weinberg couplings, where { \it emergent} mass-mixing hierarchies { \it and} alignment have hidden their effects very well so far. ${ \cal O}(1)$ Higgs quartics can induce first order electroweak phase transition and imply sub-TeV $H, A, H^\pm$ spectrum. The extra Weinberg couplings, led by $\rho_{ tt}$ and $\rho_{ tc}$ at ${ \cal O}(1)$, can drive electroweak baryogenesis, while $|\rho_{ ee}/\rho_{ tt}| \propto \lambda_e/\lambda_t$, the ratio of usual electron and top Weinberg couplings, can tame electron EDM. Finding these extra Higgs bosons via $cg \to tH/A \to tt\bar c$, $tt\bar t$ and $cg \to bH^+ \to bt\bar b$ processes (and those allowed by Higgs boson splittings) at the LHC, and pushing the flavor frontier to break the flavor code, would usher in a new Higgs/flavor era. A new scale at 10--20 TeV, possibly related to the Landau pole of the scalar sector, may emerge.
Categories: hep-ph hep-ex