John Bull is a national personification of the United Kingdom, especially in political cartoons and similar graphic works. He is usually depicted as a stout, middle-aged, country-dwelling, jolly and matter-of-fact man. He originated in satirical works of the early 18th century and would come to stand for "English liberty" in opposition to revolutionaries. He was popular through the 18th and 19th centuries until the time of the First World War, when he generally stopped being seen as representative of the "common man".
Origin
John Bull originated as a satirical character created by John Arbuthnot, a friend of Jonathan Swift and Alexander Pope. Bull first appeared in 1712 in Arbuthnot's pamphlet Law is a Bottomless Pit. The same year Arbuthnot published a four-part political narrative The History of John Bull. In this satirical treatment of the War of the Spanish Succession, John Bull brings a lawsuit against various figures intended to represent the kings of France (Louis Baboon) and Spain (Lord Strutt), as well as institutions both foreign and domestic. The allegory was intended primarily as attack against the Whigs, their foreign policy and their financiers who were profiting from the war.
William Hogarth and other British writers made Bull, originally derided, "a heroic archetype of the freeborn Englishman." Later, the figure of Bull was disseminated overseas by illustrators and writers such as American cartoonist Thomas Nast and Irish writer George Bernard Shaw, author of John Bull's Other Island.
Starting in the 1760s, Bull was portrayed as an Anglo-Saxon country dweller. He was almost always depicted in a buff-coloured waistcoat and a simple frock coat (in the past Navy blue, but more recently with the Union Jack colours). Britannia, or a lion, is sometimes used as an alternative in some editorial cartoons.
As a literary figure, John Bull is well-intentioned, frustrated, full of common sense, and entirely of native country stock. Unlike Uncle Sam later, he is not a figure of authority but rather a yeoman who prefers his small beer and domestic peace, possessed of neither patriarchal power nor heroic defiance. John Arbuthnot provided him with a sister named Peg (Scotland), and a traditional adversary in Louis Baboon (the House of Bourbon in France). Peg continued in pictorial art beyond the 18th century, but the other figures associated with the original tableau dropped away. John Bull himself continued to frequently appear as a national symbol in posters and cartoons as late as World War I.
Depiction
Bull is usually depicted as a stout man in a tailcoat with light-coloured breeches and a top hat which, by its shallow crown, indicates its middle class identity. During the Georgian period his waistcoat is red and/or his tailcoat is royal blue which, together with his buff or white breeches, can thus refer to a greater or lesser extent to the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and is a common sight in British editorial cartoons of the 19th and early 20th centuries. Singer David Bowie wore a coat in the style of Bull.
Washington Irving described him in his chapter entitled "John Bull" from The Sketch Book:
The cartoon image of stolid, stocky, conservative and well-meaning John Bull, dressed like an English country squire, sometimes explicitly contrasted with the conventionalised scrawny, French revolutionary sans-culottes Jacobin, was developed from about 1790 by British satirical artists James Gillray, Thomas Rowlandson and Isaac Cruikshank. (An earlier national personification was Sir Roger de Coverley, from a 1711 edition of The Spectator.)