Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset Italia and RTI subsidiaries) and Warner Bros. Discovery (through its International division). It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.
History
The channel launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of them lasted until August 2020.
The birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.
On 30 August 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.
On 19 May 2023, Boing and Cartoonito transitioned from SD to the 1080p HD ratio on all platforms.
Programming
Current programming
Adventure Time
The Amazing World of Gumball
Captain Tsubasa
Craig of the Creek
Doraemon
Dragon Ball Super
Mr. Bean: The Animated Series
Ninjago
Teen Titans Go!
Former programming
Animaniacs
Angelo Rules
Batman: The Brave and the Bold
Ben 10 (2005 series) Beyblade Metal Fusion
Beyblade Metal Masters
Beyblade Metal Fury
Camp Lazlo
Codename: Kids Next Door
Courage the Cowardly Dog
Dexter's Laboratory
DreamWorks Dragons
Foster's Home for Imaginary Friends
Freakazoid! Green Lantern: The Animated Series Hi Hi Puffy AmiYumi Johnny Bravo Johnny Test My Gym Partner's a Monkey Oggy And The Cockroaches Pinky and the Brain Police Academy SpongeBob SquarePants Taz-Mania Tiny Toon Adventures Tom & Jerry Kids The Garfield Show The Grim Adventures of Billy and Mandy The Life and Times of Juniper Lee The Powerpuff Girls (1998 series) ThunderCats (2011 series) Yo-kai Watch Zig & Sharko
Sister Channels
Boing +1
On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol. The channel closed on 1 March 2012.
Cartoonito
An Italian version of Turner's Cartoonito brand was launched on 22 August 2011. The launch allowed Boing to refocus its target audience to six-twelve-year-old children.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.
Boing Plus
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day. On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020 with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.
References
External links
Official site
2004 establishments in Italy
2019 establishments in Italy
Boing (TV channel) Children's television networks Television channels in Italy Italian-language television stations Television channels and stations established in 2004 Television channels and stations established in 2019 Television stations in Malta Mediaset television channels Turner Broadcasting System Italy Warner Bros. Discovery EMEA