A good ‘pitch’ is the foundation for getting published – and telling a good story. In a nutshell, an effective pitch should do several objectives. These include: As the Coronavirus Outbreak captures headlines around the world, largely undiscussed are racist undertones that are increasingly being amplified as more and more people become ill. My proposed comment would provide insight into this disturbing trend – both online and in the physical world. Over the course of the past month, I’ve been bombarded by countless posts on social networks that have spread misinformation about the causes and different ways the Coronavirus is being spread. I will argue that fighting the virus has no boundary, regardless of your language and place of residence. But some Hong Kongers, including my previous media colleagues, are using this outbreak as a political bargaining chip against Mainland Chinese people. This sickens me because one can blame the system and the political machine behind it, but not the people within. They are victims just like you and me. It’s a cheap shot for political pundits to target Chinese people from Wuhan and Mainland China. It is wrong for the people of Hong Kong or anywhere else to use this to drive a wedge against China and its people.