During the 1973–74 season Juventus competed in Serie A, Coppa Italia, Intercontinental Cup and European Cup.
Summary
During summer Giampiero Boniperti in his third season as Chairman transferred in Claudio Gentile future club legend and FIFA World Champion. Incumbent Champions in League, the team finishes the season with 41 points, only two points behind winners Lazio, first classified with 43.
Also in his third season as manager Čestmír Vycpálek saw the transfer out of Helmut Haller after five seasons as a starter in midfield, with the squad being eliminated early in European Cup by East German side Dynamo Dresden and losing the Intercontinental Cup against Independiente.
Meanwhile, in Coppa Italia the squad advanced to the second round losing the spot to the Final against Palermo F.C. in the last matches for Čestmír Vycpálek who left the club after three campaigns.