The race to the May 30 presidential elections in Colombia (with a run-off on June 20 if no candidate manages to get more than 50% of the votes) has been marked, among other issues, by the use of internet social networks such as Facebook and Twitter (and video platforms as YouTube) by the campaigns and the supporters of most candidates (and even by those who do not support any of them). Even though there are 9 presidential candidates [es], most of the attention has gone to Juan Manuel Santos, the candidate of the pro-Álvaro Uribe Party of the U (officially, ‘Social Party of National Unity’), and Antanas Mockus, candidate of the centrist Green Party, whose surprisingly good results on the parliamentary elections of March 14 boosted his aspirations on his race to the Casa de Nariño (the same day he won the internal election of his party, and later centrist candidate and former Mayor of Medellín Sergio Fajardo became his vice-presidential running mate). Santos has never ran as President, while Mockus (Mayor of Bogotá in two occasions) has been presidential candidate in 1998 and 2006. Antanas Mockus and Juan Manuel Santos participating on the World Economic Forum in Latin America, May 2010 () Mockus’ campaign, focusing on issues such as “democratic legality” (which would be in contrast to President Uribe's “democratic security“), education, ethics, and the “sanctity” of life and public resources, has captured the attention of mostly urban young adults. They, using mainly (but not only) internet social networks, started the so-called “green wave” (ola verde) to show their support and have been trying to convince others to join and vote for the “eccentric” former director of the National University and son of Lithuanian immigrants. The strategy has been successful: Mockus started to jump in the opinion polls, by early April he was second [es] (beating Conservative Party's Noemí Sanín) and by the end of the month he became the frontrunner [es]. The campaign is even capturing the attention of those outside the country, and has been discussed by bloggers like Charles Lemos of the blog Direct Democracy writes that, “I suspect given the enthusiasm I am witnessing with the polling to support it that many if not most Colombians think I do that now is the time for a complete and radical departure even if it's not really radical what Antanas Mockus is proposing.” Not everyone shares these views about the Green candidate. Blogger Noel Carrascal writes [es]: El principal problema de la falta de legalidad es que la justicia está politizada, no que los Colombianos somos pillos. Como con la superioridad educativa de sus lecciones, en legalidad Mockus suena como auto-proclamado autoridad moral–se necesita más que ser honesto para llegar a ese nivel. El problema de Mockus no solo es identificar el problema sino encontrar la solución ¿Como piensa Mockus quitarle a las cortes esa ambición de poder que se hace evidente en sus prepotentes decisiones y sus intromisiones en los otros poderes? La Corte Suprema dobla las leyes para entrometerse en temas muy politizados como los procesos contra algunos congresistas y la elección del fiscal. Las cortes de Colombia están llenas de legalidad, pero también de injusticias. […] El problema principal de la legalidad no está en los colombianos, está en la forma en que se imparte justicia y como unos pocos abusan de esta. This led the Santos campaign to relaunch [es] their strategy in early May. It dropped the orange colour they had been using so far, returning to the Party of the U's visual identity, and hired Ravi Singh to lead their youth team which now focuses on the social networks. Santos’ stronghold is the rural Colombia, since more of it had benefited from the hard policy on armed groups (specially FARC and ELN guerrillas) by President Uribe, which Santos claims he will continue. Controversy arose when it was learned that Venezuelan political marketing guru J. J. Rendón was joining the Santos campaign, because he is perceived as a “dirty politics” expert. Rumours, such as people being paid COP$40,000 a day (US$20) for leaving comments in the fora of news websites, blogs, Facebook pages and groups and Twitter, soon appeared [es] (denied by the campaign and hard to prove, despite the apparent “evidence”).
Fitness Digest
Colombia: Presidential Election and Campaigning in Citizen Media
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