Dror Benshetrit is an Israeli artist, designer and inventor based in New York City. He opened his studio Dror in 2002 in New York and focuses on product, interior, installation and architectural design. His major works include a structural support system named Quadror, Galataport Masterplan in Istanbul, Türkiye, and the Cappellini Peacock chair. His studio has partnered with companies, developers, and institutions such as Alessi, Bentley, Tumi, Levi's, Boffi, Louis Vuitton, and Target. Dror's work is in the permanent collections of major museums in North America, Europe and the Middle East, including the Metropolitan Museum of Art.
Benshetrit firm's first architectural project consisted of a high-end residential masterplan for Nurai, a private island off the coast of Abu Dhabi. Dror designed 24 beachfront villas. The project was dubbed the “Most Luxurious in the World” by Newsweek Magazine.
Early life
During his academic career, Benshetrit grew interested in and inspired by the work of Isamo Noguchi, Achille Castiglioni, and Buckminster Fuller. At age 25, he moved to New York City and opened his studio. His first commercial product, The Vase of Phases, is a vase that appears to be shattered and then put back together. Manufactured by Rosenthal, the product was the recipient of the 2006 IF product design award.
Key works
Vase of Phases (2005) Brought to life by the German porcelain company Rosenthal, Dror's design for the Vase of Phases now belongs to the permanent collections of the State Museum for Applied Arts in Munich, Eretz Israel Museum in Tel Aviv, and Museum of Arts and Design in New York. Inspired by the fear of breaking beautiful things, the design resembles a snapshot of a vase as it is exploding. It comes in both black and white, and quickly became one of the company's best-selling products.
Peacock Chair (2009) Dror is perhaps best known for designing the Peacock Chair, which famously appeared as Rihanna’s throne in her music video for "S&M". Manufactured by Italian furniture brand Cappellini, the chair consists of three layers of felt folded and held in place with a simple metal frame. The Peacock Chair is made without using modern upholstery techniques or glues.
Nurai (2008) The masterplan for Nurai, a tropical island off of the coast of Abu Dhabi, features twelve water villas that complement twenty-four land villas. Aware that the targeted clientele owned multiple homes across the globe, Dror attempted to distinguish his designs by creating a heightened feeling of privacy and maintaining access to community. This was achieved by covering the roofs of the complex with a singular vegetative carpet, sheltering inhabitants from their neighbors while also providing open space for socialization. Once fully completed in 2014, the project sold for a total of $1 billion.
Havvada (2012) Using the dirt excavated to construct a canal between the Black Sea and the Sea of Marmara in Turkey, Dror envisioned building a man-made island off the coast of Istanbul. Named Havaada, the island conceptualized consists of six dome hills that surround an inverted mound in the center. Dror explores a 3D urban grid, designing a series of domes wrapped by residences. Each dome houses a different activity center, with cable cars and walkways connecting them to each other as well as to the downtown center. The micro-environment aims to address the social, environmental, and economic issues affecting today's contemporary cities.
TUMI (2012) In 2012 Dror joined with Tumi to create a collection of travel bags. He designed the world's first expandable carry-on suitcase, which had the ability to double in size, as well as a backpack, travel satchel, dopp kit, and more. The fusion of technology and luxury details proved very successful, and Dror later collaborated with Tumi to redesign their retail experience. The design approach for the flagship store on Madison Avenue in New York City has now been implemented in over 50 locations around the world.
QuaDror (2006) Through experimentation in the workshop, Dror discovered a structural support system which he later named QuaDror. This patented proprietary structural technology serves as a foundation for a range of the studio's projects. The interlocking L-shaped pieces are stackable and load-bearing, allowing them to adapt to all sorts of conditions, scales and configurations.