"The place in which I make my pill is an advertisement in itself. I have one of the largest shops in London. Behind the counter, visible to the public through the lucid medium of plate glass, are four and twenty young men, in white aprons, making the pill. Behind another, four and twenty making the boxes. At the bottom of the shop are three elderly accountants, posting the vast financial transactions accruing from the pill, in three enormous ledgers. Over the door are my name, portrait, and autograph, expanded to colossal proportions, and surrounded, in flowing letters, the motto of the establishment: 'DOWN WITH THE DOCTORS.' Mrs. Wragge contributes her quota to this prodigious enterprise. She is the celebrated woman whom I have cured of indescribable agonies, from every complaint under the sun. Her _portrait_ is engraved on all the wrappers, with the following inscription: 'Before she took the pill,' etc."
[In this country we are familiar with the ghostly looking picture of a man, the said proprietor of a medicine, "before he took the pill" (aloes), and "after;" the "after" being represented by a ridiculous extreme of muscular and adipose tissue.]
"Captain Wragge's" is the style in which most medicines are placed before the public. We take up our morning journal: its columns are crowded by patent medicine advertisements. We turn in disgust from their glaring statements, and attempt to read a news item. We get half through, and find we are sold into reading a puff for the same trashy article. We take a horse-car for up or down town, and opposite, in bold and variegated letters, the persistent remedy (?) stares you continually in the face. We enter the post office: the lobbies are employed for the exposition, perhaps sale, of the patent medicines. We open our box: "O, we've a large mail to-day!" we exclaim; when, lo! half of the envelopes contain patent medicine advertisements, which have been run through the post office into every man's box in the department. And so it goes all day. We breakfast on aloes, dine on quassia, sup on logwood and myrrh, and sleep on morphine and prussic acid!
"The humors of the press" sometimes inadvertently tell you the truth respecting this or that remedy advertised in their columns.