The Studebaker Lark is a compact car that was produced by Studebaker from 1959 to 1966.
From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped "Packard" from its name and reverted to its pre-1954 name, the Studebaker Corporation. In addition to being built in Studebaker's South Bend, Indiana, home plant, the Lark and its descendants were also built in Hamilton, Ontario, Canada, from 1959 to 1966 by Studebaker of Canada Limited. The cars were also exported to a number of countries around the world as completed units and completely knocked down (CKD) kits which were then assembled at a local factory.
Lark-based variants represented the bulk of the range produced by Studebaker after 1958 and sold in far greater volume than the contemporary Hawk and Avanti models. Beginning with the 1963 Cruiser, the Lark name was gradually phased out of the company catalog and by early 1964, Lark-based models were being marketed under Commander, Daytona and Cruiser nameplates only. The Studebaker company, which celebrated its 100th anniversary in 1952, ceased automobile production in 1966.
Development
At the time the Lark was conceived, Studebaker-Packard Corporation was under a management contract with Curtiss-Wright Aircraft Company. Studebaker-Packard had been losing money for a few years when company president Harold E. Churchill came up with the idea of abandoning the full-size car market in favor of building a new compact car that he hoped would save the company.
The Lark was ingeniously designed around the core bodyshell of the full-sized 1953–1958 Studebakers. By reducing the front and rear overhangs and shortening the wheelbase ahead of the firewall, the car could still seat six people comfortably and hold a surprising amount of luggage. It was hoped that the new model would save America's oldest vehicle manufacturer when it was launched in the fall of 1958 as a 1959 model, much like the 1939 Studebaker Champion had saved the company in the years prior to World War II. In fact, it was the Champion which Churchill specifically took as his inspiration for the Lark, as well as the no-frills sales success Studebaker Scotsman.
Two series of Larks were available, the Lark VI and the Lark VIII, both designations indicated whether the engines were of six or eight cylinders. Both series were available in "Deluxe" and "Regal" trim levels.
With its simple grille (similar to that found on the 1956-1959 Hawk), minimal and tasteful use of chrome and clean lines, the Lark "flew" in the face of most of the established "longer, lower and wider" styling norms fostered by Detroit's "Big Three" automakers (General Motors, Ford, and Chrysler). Studebaker's 1957-58 Scotsman had proved the existence of a demand for a less-flashy automobile, and while the Lark was not nearly so undecorated as the Scotsman, it was unmistakably purer of line than anything Detroit would offer for 1959, save the Rambler American.
First generation (1959 - 1961)
Sales of the Lark were good for the 1959 and 1960 model year, thanks to the fact that Studebaker had obtained "dual" dealerships with dealers of the Big Three manufacturers that did not as yet have their own compacts to sell.
Initial models included two- and four-door sedans, a two-door hardtop coupe and a two-door station wagon, with two levels of trim (Deluxe and Regal) offered on most. Aside from American Motors Corporation's Rambler line, the Lark offered the broadest line of compacts on the U.S. market. Indeed, the Lark was the first car of its size to offer a V8 engine — the slightly smaller Rambler American offered only an inline six, though the slightly larger Rambler Rebel did offer a V8 close to the same size as Studebaker's, and had since 1957.
The lineup grew for 1960, when the company introduced a convertible (Studebaker's first since 1952) and a four-door station wagon. Two-door wagons were fast falling from favor throughout the industry, despite a minor redesign which made the two-door Lark wagon's tailgate and rear side windows more user-friendly, and indeed the four-door quickly proved the more popular of the two available wagons from Studebaker.
A taxicab version of the Lark, originally called the "Econ-O-Miler," was built on the station wagon's longer wheelbase. The extra of wheelbase translated into extra rear seat legroom, which was important in the taxi trade.