"Big" is a song by English singer Rita Ora, French disc jockey David Guetta, and Kazakh disc jockey Imanbek featuring American rapper Gunna from Ora and Imanbek's collaborative extended play Bang (2021). The song was penned by the artists, Eskeerdo, Ed Sheeran, Marcus Lomax, Mike Hawkins, Sam Martin, Toby Green, and William Spencer Bastian, the latter four producing it alongside the DJs. Atlantic and Warner released it as the lead single from the EP for digital download and streaming in various countries on 12 February 2021. Featuring dance, EDM, electro-pop, hip hop, and house music, the song's lyrics celebrate the moment of having a good time and the memories of crazy nights.
Following its release, "Big" garnered critical acclaim from music critics for the collaboration between the artists, the music and sound, as well as the vocal delivery of Ora and Gunna. The song peaked at number seven in Bulgaria and charted in Germany, Hungary, Ireland, Lithuania, Switzerland, and the United Kingdom. It also achieved number 11 on the US Billboard Dance/Electronic Songs ranking. Filmed in Bulgaria, the music video for the song premiered on YouTube. It serves as a tribute to Ora's Albanian and Imanbek's Kazakh heritages, with Ora's performance featuring her in traditional Albanian attire.
Background and composition
"Big" was penned by Ora, Guetta, Imanbek, Gunna (Sergio Kitchens), Alexander Eskeerdo Izquierdo, Ed Sheeran, Marcus Lomax, Mike Hawkins, Sam Martin, Toby Green and William Spencer Bastian, with the production completed by Guetta, Imanbek, Bastian, Green, Hawkins and Martin. Discussing the process of the song's creation, Ora mentioned that "When we received David Guetta's proposal, we loved it. The chorus was different, we felt we had to add something more to it. I called my friend Ed Sheeran for help [...] and then he wrote a new hook in less than 15 minutes".
Atlantic and Warner released "Big" for digital download and streaming in various countries on 12 February 2021 as the lead single from Ora and Imanbek's collaborative extended play Bang (2021). The song blends elements of dance, EDM, electro-pop, hip hop and house music, with its lyrics rekindling the "memories of wild nights among girlfriends" and cheering the moment of "having a good time to anthemic music". She highlights her excitement for a good time, singing lines such as, "You gon' know about it when we come through/ Bad bitches coming in twos/ Ain't nobody tellin' what we gon' do/ The way we run through, yeah, yeah". Accompanied by ad-libs from Gunna, Ora opens the first verse over a dark and thumping instrumental by Guetta and Imanbek. Following the chorus, Gunna can be heard in the background, while Ora leads the second verse that follows. Gunna then delivers a rap performance with his mumble-rap signature in the third verse.
Reception
Following its release, "Big" garnered critical acclaim from music critics. Katie Bain from Billboard characterised the song as a "dancefloor of our minds". She highlighted the collaborative effort between the artists, commenting that "we kinda wish it were longer that two minutes and 37 seconds". A writer for the Official Charts Company, Jack White, labeled it a "lavish party anthem and a sure-fire floorfiller" and complimented the collaboration as well as the vocal performances of Ora and Gunna. Jannik Pesenacker of Dance-Charts correspondingly praised the collaboration for delivering a "strong radio song", with particular commendation for the harmony between the instrumental and vocals of Ora and Gunna. Sonia from NRJ noted it as a "well-paced [...] hit", while the staff of Kiss FM viewed the song as a "musical statement [...] that certainly deserves its name". Writing for Fun Radio, Nassim Aziki named it a "good vintage" and responded that "the pop side of [Ora] combined with the electro of [Guetta] works perfectly well". While reviewing Bang, Farrell Sweeney from Dancing Astronaut hailed the song for boasting a "heavy-hitting lineup" and regarded it as the "contender for project's radio favorite". Cameron Sunkel for EDM.com asserted that the collection does not disappoint, adding that "the [song] seeks to make a decisive statement with flashy lyrics and an even sleeker club bassline". In a mixed review, Sara Elisabeth Nedergaard from Gaffa opined that the song "is not bad" but pointed out that Guetta's signature sound "never changes" and "may become a little tired".