A broadside of gigantic phonographs drowned all conversation in the moving way and roared "_hats_" at the passer-by, while far down the street and up, other batteries counselled the public to "walk down for Suzannah," and queried, "Why _don't_ you buy the girl a hat?"
For the benefit of those who chanced to be deaf--and deafness was not uncommon in the London of that age, inscriptions of all sizes were thrown from the roof above upon the moving platforms themselves, and on one's hand or on the bald head of the man before one, or on a lady's shoulders, or in a sudden jet of flame before one's feet, the moving finger wrote in unanticipated letters of fire "_'ets r chip t'de_," or simply "_'ets_." And spite of all these efforts so high was the pitch at which the city lived, so trained became one's eyes and ears to ignore all sorts of advertisement, that many a citizen had passed that place thousands of times and was still unaware of the existence of the Suzannah Hat Syndicate.
To enter the building one descended the staircase in the middle way and walked through a public passage in which pretty girls promenaded, girls who were willing to wear a ticketed hat for a small fee. The entrance chamber was a large hall in which wax heads fashionably adorned rotated gracefully upon pedestals, and from this one passed through a cash office to an interminable series of little rooms, each room with its salesman, its three or four hats and pins, its mirrors, its kinematographs, telephones and hat slides in communication with the central depôt, its comfortable lounge and tempting refreshments. A salesman in such an apartment did Denton now become. It was his business to attend to any of the incessant stream of ladies who chose to stop with him, to behave as winningly as possible, to offer refreshment, to converse on any topic the possible customer chose, and to guide the conversation dexterously but not insistently towards hats. He was to suggest trying on various types of hat and to show by his manner and bearing, but without any coarse flattery, the enhanced impression made by the hats he wished to sell. He had several mirrors, adapted by various subtleties of curvature and tint to different types of face and complexion, and much depended on the proper use of these.