II. Because so-called economic "choice" is in reality "constructive comparison" it must be regarded as essentially ethical in import. Ethics and economic theory, instead of dealing with separate problems of conduct, deal with distinguishable but inseparable stages belonging to the complete analysis of most, if not all, problems (§ 14). This view suggests, (_a_) that no reasons in experience or in logic exist for identifying the economic interest with an attitude of exclusive or particularistic egoism (§ 15), and (_b_) that social reformers are justified in their assumption of a certain "perfectibility" in human nature--a constructive responsiveness instead of an insensate and stubborn inertia (§ 16). Again, in the process of constructive comparison in its economic phase, Price or Exchange Value is, in apparent accord with the English classical tradition, the fundamental working conception. Value as "absolute" is essentially a subordinate and "conservative" conception, belonging to a status of system and routine, and is "absolute" in a purely functional sense (§ 17). And finally constructive comparison, with price or exchange value as its dominant conception, is clearly nothing if not a market process. In the nature of the case, then, there can be no such ante-market definiteness and rigidity of demand schedules as a strictly marginal-utility theory of market prices logically must require (§ 18).
§ 20. In at least two respects the argument falls short of what might be desired. No account is given of the actual procedure of constructive comparison and nothing like a complete survey of the leading ideas and problems of economic theory is undertaken by way of verification. But to have supplied the former in any satisfactory way would have required an unduly extended discussion of the more general, or ethical, phases of constructive comparison. The other deficiency is less regrettable, since the task in question is one that could only be hopefully undertaken and convincingly carried through by a professional economist.
For the present purpose, it is perhaps enough to have found in our economic experience and behavior the same interest in novelty that is so manifest in other departments of life, and the same attainment of new self-validating levels of power and interest, through the acquisition and exploitation of the novel. In our economic experience, no more than elsewhere, is satisfaction an ultimate and self-explanatory term. Satisfaction carries with it always a reference to the level of power and interest that makes it possible and on which it must be measured. To seek satisfaction for its own sake or to hinge one's interest in science or art upon their ability to serve the palpable needs of the present moment--these, together, make up the meaning of what is called Utilitarianism. And Utilitarianism in this sense (which is far less what Mill meant by the term than a tradition he could never, with all his striving, quite get free of), this type of Utilitarianism spells routine. It is the surrender of initiative and control, in the quest for ends in life, for a philistine pleased acceptance of the ends that Nature, assisted by the advertisement-writers, sets before us. But this type of Utilitarianism is less frequent in actual occurrence than its vogue in popular literature and elsewhere may appear to indicate. As a matter of fact, we more often look to satisfaction, not as an end of effort or a condition to be preserved, but as the evidence that an experimental venture has been justified in its event. And this is a widely different matter, for in this there is no inherent implication of a habit-bound or egoistic narrowness of interest in the conceiving or the launching of the venture.