In the second week of December, a video that shows Fortune Atta’s ad on an Indian Railway locomotive was widely shared with the claim Adani had taken over Indian Railways. Fortune Atta is a product of Adani Wilmar Group’s sub-brand Fortune Foods. It has been shared by several Twitter and Facebook users. A Twitter user posted the video and wrote, “ADANI RAILWAY.” (archived link) #PM_सुसत_टोल_मुफत ADANI RAILWAY pic.twitter.com/j2omJz4Jdt — Er.Satinder Singh – ਮੈਂ ਵੀ ਕਿਸਾਨ (@Satinde38905077) December 12, 2020 Another user wrote, “What this means is that Indian Railways has also been sold to Adani.” (archived link) What this means is that Indian Railways has also been sold to Adani.@aajtak @vikrantgupta73 @WesternRly @RajatSharmaLive @narendramodi @RailMinIndia @ABPNews @ pic.twitter.com/v4Qu8x8poO — Ashokee13 Bhutedia (@AbBhutedia) December 14, 2020 Congress leader Priyanka Gandhi Vadra shared the video on her Facebook account and wrote, “BJP government has placed a stamp of his billionaire friend on the railways constructed with the hard work of crores of Indians. Gradually in the future, a part of the railways will be sold to Modi’s billionaire friends. (जिस भारतीय रेलवे को देश के करोड़ों लोगों ने अपनी मेहनत से बनाया भाजपा सरकार ने उस पर अपने अरबपति मित्र अडानी का ठप्पा लगवा दिया। कल को धीरे – धीरे रेलवे का एक बड़ा हिस्सा मोदी जी के अरबपति मित्रों को चला जाएगा।)” अडाणी की बढ़ती हिस्सेदारी जिस भारतीय रेलवे को देश के करोड़ों लोगों ने अपनी मेहनत से बनाया भाजपा सरकार ने उस पर अपने अरबपति मित्र अडानी का ठप्पा लगवा दिया। कल को धीरे – धीरे रेलवे का एक बड़ा हिस्सा मोदी जी के अरबपति मित्रों को चला जाएगा। देश के किसान खेती – किसानी को भी आज मोदी जी के अरबपति मित्रों के हाथ में जाने से रोकने की लड़ाई लड़ रहे हैं। Posted by Priyanka Gandhi Vadra on Sunday, 13 December 2020 A Facebook user posted this video and wrote “Adani Nirbhar [dependent] Railways!” (archived link) Prior to these posts on December 12, Congress leader Hardik Patel posted this video on Twitter (archived link) and Facebook. He wrote “Adani’s fresh flour advertisement on Indian Railway is worth watching. Now we can firmly say that the farmers’ fight is on the path of truth.” This video has been viewed over three lakh times. (Translated from भारतीय रेल पर अदानी के फ़्रेश आटे का विज्ञापन देखने लायक़ हैं। अब तो दावे के साथ कह सकते है की किसानों की लड़ाई सत्य के मार्ग पर हैं) भारतीय रेल पर अदानी के फ़्रेश आटे का विज्ञापन देखने लायक़ हैं। अब तो दावे के साथ कह सकते है की किसानों की लड़ाई सत्य के मार्ग पर हैं। pic.twitter.com/WB97kaG6Fe — Hardik Patel (@HardikPatel_) December 12, 2020 Since then multiple users have posted this video on Facebook and Twitter along with above-mentioned Hindi text. The video was also shared by actor and Congress member Nagma Moraji (archived link) and Srinivas B V, national president at the India Youth Congress (archived link). Adani trains are getting ready … pic.twitter.com/kbqNAdV8k6 — Nagma (@nagma_morarji) December 12, 2020 बस यही देखना बाकी था… pic.twitter.com/z3c56Fil0x — Srinivas B V (@srinivasiyc) December 12, 2020 Key Context: One of the farm bills introduced this September was the Farmers’ Produce Trade and Commerce (Promotion and Facilitation) Bill, 2020. If passed, the bill will allow the farmers to sell their produce outside the government regulated Agricultural Produce Market Committees (APMC). Thus increasing privatisation in the agriculture sector. The impact of this bill will only be assessed after it is passed. However, several experts feel that the introduction of private players will lead to more exploitation of farmers. As the debate around the farm bills continues, protestors and the government are trying to negotiate the terms of the farm bills. The practice of advertising on Indian Railway locomotive is not new. In fact, it was incepted in the UPA regime. In 2008, The Economic Times reported that Indian Railways was planning to introduce vinyl wrapping ads on trains. Using advanced keyword search on Google, we found a 2012 commercial circular by the Ministry of Railway that approved commercial publicity on trains using vinyl wrapping. In 2013, YouTube channel DeshGujaratHD uploaded a video of locomotive wrapped in Amul’s branding. In 2014, Twitter users Vikrant Kumar and Sreedhar Pillai posted ad wrapped on locomotive and train respectively.