Fox (or Fuchs-Wiesel Inc., ) is an Israeli-based fashion chain specializing in women's, men's, children's, and babies' fashions: FOX, FOX MEN, FOX KIDS, FOX HOME and FOX BABY.
History
Fox was founded in 1942 in The British Mandate of Palestine (now Israel) as Trico Fox Ltd. (Hebrew: טריקו פוקס בע"מ). After having its IPO on TASE in 2002, the company became Fox-Wizel Ltd. Today, Fox is an international chain with stores in ten countries: Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. In Fall 2008, Fox stores opened in Canada. There is also one store in Munich, Germany.
Fox also has a joint partnership (50%) in Laline Candles & Soaps Ltd. The company is headquartered in Ben Gurion International Airport, near Tel Aviv.
In 2008, Fox encountered criticism and faced a potential consumer boycott in Israel when they signed Israeli supermodel Bar Refaeli, who avoided Israel's mandatory military service via a nuptial exemption for a marriage lasting a short period of time, on a $300,000 campaign deal. Fox responded by having Refaeli plan to act as an IDF "Enlistment Officer" and visit injured soldiers.