John Morton (26 July 1914 – 8 March 1986), better known as Jackie Morton, was an English professional footballer who played as a forward in the Football League for West Ham United.
Morton made 275 appearances and scored 57 goals for the East London club until 1939, having signed from Gainsborough Trinity for £600 in 1931. Along with Joe Cockroft, he was an ever-present for the club during the 1933–34 season.
Morton had previously played for Woodburn Council School and Woodhouse Alliance, and signed pro with Gainsborough aged 17.
He gained a solitary cap for England in a 5–4 victory over Czechoslovakia on 1 December 1937, in which he scored the second England goal (Stanley Matthews scored his only international hat trick in this match).