Fact-checking is the process of verifying the factual accuracy of questioned reporting and statements. Fact-checking can be conducted before or after the text or content is published or otherwise disseminated. Internal fact-checking is such checking done in-house by the publisher to prevent inaccurate content from being published; when the text is analyzed by a third party, the process is called external fact-checking.
Research suggests that fact-checking can indeed correct perceptions among citizens, as well as discourage politicians from spreading false or misleading claims. However, corrections may decay over time or be overwhelmed by cues from elites who promote less accurate claims. Political fact-checking is sometimes criticized as being opinion journalism. A review of US politics fact-checkers shows a mixed result of whether fact-checking is an effective way to reduce misconceptions, and whether the method is reliable.
History of fact-checking
Sensationalist newspapers in the 1850s and later led to a gradual need for a more factual media. Colin Dickey has described the subsequent evolution of fact-checking. Key elements were the establishment of Associated Press in the 1850s (short factual material needed), Ralph Pulitzer of the New York World (his Bureau of Accuracy and Fair Play, 1912), Henry Luce and Time magazine (original working title: Facts), and the famous fact-checking department of The New Yorker. More recently, the mainstream media has come under severe economic threat from online startups. In addition the rapid spread of misinformation and conspiracy theories via social media is slowly creeping into mainstream media. One solution is for more media staff to be assigned a fact-checking role, as for example The Washington Post. Independent fact-checking organisations have also become prominent, such as PolitiFact.
Types of fact-checking
Ante hoc fact-checking aims to identify errors so that the text can be corrected before dissemination, or perhaps rejected. Post hoc fact-checking is most often followed by a written report of inaccuracies, sometimes with a visual metric provided by the checking organization (e.g., Pinocchios from The Washington Post Fact Checker, or TRUTH-O-METER ratings from PolitiFact). Several organizations are devoted to post hoc fact-checking: examples include FactCheck.org and PolitiFact in the US, and Full Fact in the UK.
External post hoc fact-checking organizations first arose in the US in the early 2000s, and the concept grew in relevance and spread to various other countries during the 2010s.
Post hoc fact-checking
External post hoc fact-checking by independent organizations began in the United States in the early 2000s. In the 2010s, particularly following the 2016 election of Donald Trump as US President, fact-checking gained a rise in popularity and spread to multiple countries mostly in Europe and Latin America. However, the US remains the largest market for fact-checking.
Consistency across fact-checkers
One study finds that fact-checkers PolitiFact, FactCheck.org, and The Washington Post's Fact Checker overwhelmingly agree on their evaluations of claims. However, a study by Morgan Marietta, David C. Barker and Todd Bowser found "substantial differences in the questions asked and the answers offered." They concluded that this limited the "usefulness of fact-checking for citizens trying to decide which version of disputed realities to believe." A paper by Chloe Lim, PhD student at Stanford University, found little overlap in the statements that fact-checkers check. Out of 1,178 fact-checks by PolitiFact and 325 fact-checks by The Washington Posts Fact Checker, there were only 77 statements that both fact-checkers checked. The study found that the fact-checkers gave the same ratings for 49 and close ratings for 22 out of 77 statements, about 92% agreement. Lim concluded, "At least in some cases, the strategic ambiguity of politicians may impede the fact-checking movement's goals." The process of fact-checking is sometimes questionable, partly because the fact-checkers are just human subjects, and also because the purpose of some instances of fact-checking was unclear.