The mission statement of the South Asian Women's Creative Collective (SAWCC) states: "SAWCC has served South Asian women since 1997 and has earned a reputation for showcasing cutting-edge work that deals intelligently with issues of gender and cultural representation. It is a nonprofit arts organization dedicated to the advancement, visibility, and development of emerging and established South Asian women artists and creative professionals by providing a physical and virtual space to profile their creative and intellectual work across disciplines." SAWCC has no membership dues and is entirely volunteer-driven.
History
The South Asian Women’s Creative Collective (SAWCC) was founded by the artist Jaishri Abichandani in New York City in 1997. SAWCC held its first meeting in March at the offices of the Sister Fund in Manhattan. Fourteen South Asian women of diverse ages and sexuality attended that meeting, including members from Sakhi for South Asian Women and the South Asian Lesbian and Gay Association. Soon after, women began to gather monthly at the Asian American Writers’ Workshop to facilitate and present their work. At that time, there were no other (feminist or otherwise) South Asian arts–based organizations in New York, making SAWCC an eclectic and unique space of support and community. Their public event was a festival for women of color at the Audre Lorde Project in Fort Greene, Brooklyn. This was followed by SAWCC’s first annual festival of visual art and performance, Karmakollage, which took place at the Gallery at 678 to an audience of over 400 people.
Sisterhood plays a significant role in the creation of the collective, alongside a particularly South Asian brand of feminism and camaraderie. SAWCC supports emerging artists, writers and creative professionals, while simultaneously finding support from noted artists like Shazia Sikander, writer Jhumpa Lahiri and filmmaker Mira Nair who donated an advance screening of ‘Monsoon Wedding’ to raise funds for SAWCC. Many founding board members, such as Prerena Reddy were also heavily invested in the arts, and brought those skill sets to SAWCC. Prerana and has been quoted as saying: “basically we feel South Asian women have not had a space in the mainstream art world and our aim is to develop artists work and give them a space for exhibitions where curators can see it. We want to show there’s a high level of work and we always seek curators that are well-known.”
Within a year and a half a volunteer board emerged, and SAWCC applied for nonprofit status and became incorporated. In February 2000, they set up an online list for South Asian women artists and creative professionals, which includes over 500 members. Their writing workshop Brown Eyed Girls was initiated in 2002, and a studio circle for visual artists began in 2006. After that, SAWCC continues to hold public events such as annual visual arts exhibition, performances, film screenings, talks, and literary events. All of these have given visibility to emerge and establish women artists, writers, and academics, connecting industry professionals to women who would otherwise not have access to these resources. By 2012, SAWCC had reached an annual audience of over 5,000 for their events. From its inception as a small artists’ community to its current status as a nationally-recognized feminist nonprofit, SAWCC offers a phenomenal venue for South Asian women to connect through creative practice.
SAWCC has drawn inspiration from other activist groups such as the Black Arts Movement in the UK, as well as the progressive South Asian arts festival Desh Pardesh in Toronto. According to the founder Abichandani, she emphasizes:”What has set SAWCC apart from our local peers was our pioneering commitment to making art, and to date we remain the only exclusively feminist space.” SAWCC’s influence and audience has includes artists, writers and performers, and now with social media, the membership has expanded exponentially, for example, SAWCC's Facebook group has over 6000 members.
Within a US context, for new immigrants, it is still a way to find one’s bearings in New York City. Josheen Oberoi, a specialist in South Asian art with the auction house Saffronart, recalls, ”When I first came to New York, it was such a comfort to find an intellectual space that allowed interaction with South Asian women who were practitioners of art, in one form or the other. I realized that SAWCC- pronounced saucy- was the perfectly appropriate pronunciation for this community of women where each meeting was an honest exchange of ideas, debates – absolute firecrackers of discussions and where each diverse voice was heard.”